Fashion retailer

http://www.businessweek.com/articles/2013-11-14/2014-outlook-zaras-fashion-supply-chain-edge
http://www.forbes.com/sites/gregpetro/2012/10/23/the-future-of-fashion-retailing-part-1-uniqlo/
http://www.forbes.com/sites/gregpetro/2012/10/25/the-future-of-fashion-retailing-the-zara-approach-part-2-of-3/
http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion-retailing-the-hm-approach-part-3-of-3/
http://www.scdigest.com/assets/FirstThoughts/10-12-03.php

All the websites above show how different success looks like. From being fast to planning ahead or just searching for the golden middle way. But the very interesting concept of selling goods is, that you need to be yourself. “As soon as they decide to localize, to have two brains, one in Spain and one in China, it will be a different Zara,” (Felipe Caro)

Zara´s Headquarter